Bird flu 'not hitting business'

The outbreak of Bird flu significantly has a negative impact on some industries such as food and poultry industry. However, there are still some companies in this particular industry that have not been affected by this outbreak.
In the article, Bird flu 'not hitting business', Banham Poultry Ltd of Attleborough says “its customers are being very supportive and orders remain about the same”. This illustrates that the company still has a good performance in this unstable market. According to Hamel’s framwork, strategic resources are “specific resources unique to each firm giving it competitive advantage”. One of these resources for this company is “a 1km protection zone around the farm” which refers to strategic assets (Hamel defines these as “what the firm own”). Moreover, regarding strategic assets the article says that “Banham Poultry Ltd has eight breeder sites and 24 broiler farms and sells hundreds of thousands of birds a week to supermarkets”. The above examples also illustrate that the company has a perfect physical capital especially plant, location, and equipment. The core competency of the company which means “what the firm knows” is another special resource for the company as stated in the article “the company produces 13 million turkeys a year worldwide” and its bio-security measures are stringent.
In addition, Hamel defines core processes as “what people in the firm actually do”. In this case, the company has significant powerful core processes as “the Department for Environment, Food and Rural Affairs (Defra) are in full control of the situation and working with [the company’s] consultants at the veterinary services and the agriculture department” technical manager from Banham Poultry, told BBC News. Thus, this control from the Department for Environment, Food and Rural Affairs and the agricultural department shows the powerful organization capital of the company.
Importantly, the industry in the eastern has a great human capital, 13,000 employees, but around half of these people work for the company.




